I’ve been practicing design for 15 years. I craft experiences with emerging technologies while meeting user needs.
My work is deeply informed by designing and leading at high-growth technology companies. I am passionate about team-driven design as a means to solve complex systemic problems.
MY BACKGROUND & WORK EXAMPLES
Microsoft: Startup Business Group
Designed with a multi-disciplinary design team and Microsoft Research. Crafted and delivered on small business-focused initiatives, from early concept development to launch.
2008-2011
Faira: designing a fair real estate transaction
Grew the product design discipline and co-led key transaction efforts, including the implementation of dynamic, instant offers. Worked directly with the founders to scale a multi-sided business effort.
2011-2015
EveryMove & Tandem: social fitness tracking for Premera Blue Cross
Directed design and worked directly with the founders. Grew a design team to implement a responsive web, iOS and Android app.
2015-2019
GET TO KNOW HOW I WORK
Identity development
I have experience leading and supporting identity development for consumer and enterprise products as well as playing the brand guardian role on a team.
EXPERIENCED IN:
- logo design
- messaging personality
- defining style guidelines
- product naming
- rebranding
Product design
I have a good handle of all the phases of product evolution; from high level concept, outlining scope, creating design deliverables and shepherding features through the development process.
EXPERIENCED IN:
- conceptualization
- wireframing
- information architecture
- high fidelity visuals
- mobile (iOS and Android) platforms
- responsive web
Visual design
Visualizing a complex thought is an art and a science. I use simple illustration and iconography to communicate more alongside content.
EXPERIENCED IN:
- illustration
- iconography
- photography sourcing
- art direction and critique with vendors
Design takes a team.
“Amanda was the first employee of EveryMove and she has proven her value over and over. She came with a exceptional brand, identity and copy skills (I can’t emphasize enough how good she is with copywriting). Amanda has great user experience instincts and visual design skills. She is the type of designer that you want on the early days of a startup because she can always step out of her role and ask tough questions about the business, product, strategy, etc.”
—Marcelo Calbucci, CTO of Hiya
“Amanda is an amazing and versatile UX designer with great leadership qualities. She can take the most complex ideas and feature requirements and break them down into simplified user flows. She can write stellar in-product and email copy that carries personality and clarity and she can easily hop from mobile to web design without batting an eye. She is also always the first to step up and rally a team to a unified solution and is never slow to help a fellow teammate think through their project as well. When I was leading a rebranding project at EveryMove, she was my go-to rock in turning the brand concepts into a visual identity and selling it to the executive team. She is fast, nimble and overall a fun person to work with and I would consider it a privilege to work with her again.”